Guide To Getting a Marketing Degree Online

In the digital age, companies seek skilled marketers for effective campaigns. An online marketing degree provides flexible, comprehensive training, covering undergraduate to graduate programs and specialized certification courses.

1. Types of Marketing Degrees Available Online

Online education has revolutionized how individuals pursue higher learning, and marketing degrees are no exception. Prospective students can choose from a variety of programs:

  • Associate’s Degrees: These are foundational degrees that cover basic marketing principles, ideal for those starting their education or seeking entry-level positions.
  • Bachelor’s Degrees: A more comprehensive exploration of marketing, this degree offers a deeper understanding of concepts such as consumer behavior, marketing analytics, and digital marketing strategies.
  • Master’s Degrees: For those looking to specialize or advance to higher positions within the marketing field, a Master’s degree, including specialized options like an MBA with a focus on marketing, provides advanced knowledge and skills.
  • Certificates and Short Courses: These are typically shorter in duration and focus on specific areas within marketing, such as social media marketing, SEO, or digital advertising, often culminating in a professional certificate.

2. Advantages of Online Learning

Studying online offers flexibility that traditional brick-and-mortar institutions often cannot, making it an attractive option for many. Here are several benefits:

  • Flexibility: Students can study from anywhere and often at any time, allowing them to balance their studies with personal and professional obligations.
  • Accessibility: Online programs can be a more accessible option for individuals living far from campuses or those with mobility issues.
  • Cost-Effectiveness: Online degrees can often be more cost-effective, as they typically have lower tuition fees and eliminate commuting and relocation costs.
  • Networking Opportunities: Many online degrees are designed with networking in mind, offering virtual meetups, group projects, and access to wider professional networks.

3. Choosing the Right Program

When searching for the best online marketing degree programs, consider the following criteria to ensure the program meets your educational and career goals:

  • Accreditation: Ensure the program is accredited by a recognized accrediting body. This is crucial for the quality of education and the value of your degree in the job market.
  • Curriculum: Look for programs that cover a broad range of marketing topics, including digital marketing, analytics, consumer behavior, and strategic planning.
  • Faculty Expertise: Experienced instructors can provide real-world insights and guidance, enhancing the learning experience.
  • Resources and Support: Good programs offer extensive resources such as libraries, career counseling, and tech support to facilitate online learning.
  • Alumni Success: Investigate the success of past graduates, which can indicate the effectiveness of the program in preparing students for marketing careers.

Top Online Marketing Degree Programs

Many prestigious institutions offer online marketing degrees. Here are some notable programs:

  • University of Pennsylvania: Offers an Ivy League business education through its online Bachelor of Applied Arts and Sciences (BAAS) degree with a concentration in marketing.
  • Arizona State University: Known for its robust online Bachelor of Science in Marketing program, ASU provides a comprehensive curriculum that prepares students for a variety of marketing roles.
  • Indiana University: Offers an online MBA with a specialization in Marketing, focusing on advanced marketing strategies and leadership skills.

Online MBA Marketing Programs

For professionals aiming for executive positions, online MBA programs with a marketing concentration can be particularly beneficial. These programs often include:

  • Advanced Marketing Strategies
  • Global Marketing
  • Marketing Analytics
  • Consumer Insights

MBA programs also emphasize leadership and management skills, preparing graduates to take on senior roles.

Online Marketing Courses with Certificates

Several reputable platforms offer online marketing courses that provide certificates upon completion. Platforms like Coursera, Udemy, and HubSpot Academy offer courses in various marketing disciplines. These courses are often developed in partnership with leading universities and companies, ensuring they are current and industry-relevant.

Marketing Schools Online

When selecting an online marketing school, it’s important to focus on schools that offer interactive and up-to-date content. Schools like the Digital Marketing Institute or the American Marketing Association provide specialized training that keeps pace with the fast-evolving marketing landscape.

Online Marketing Master’s Degrees

An online Master’s in Marketing goes beyond basic marketing principles to explore high-level strategic planning and research. These programs are ideal for those who aspire to become marketing directors or consultants.


Obtaining a marketing degree online is a viable and flexible option for individuals looking to enter or advance in the marketing field. With a variety of programs available, from undergraduate degrees to specialized MBA and certificate programs, online education offers a path that can be tailored to meet diverse career goals. By choosing a reputable, accredited program, students can ensure they receive a quality education that will prepare them for success in the competitive field of marketing.